CANDY THAT’S TOO GOOD TO BE TRUE

Hi! I’m Mayssa, the founder of BEHAVE. And I love sweets.

Growing up with a diabetic father, we were a “no sweets” household. This only made me crave candy and sweets more, and I developed an unhealthy relationship with sugar.

As I got older, I started to feel the impact of my sugar binges on my physical and mental health. I learned about the harmful effects that sugar was having on my health, and I started looking for healthier options. But I couldn’t find a healthier candy alternative anywhere.

This led me to create BEHAVE. I partnered with world-renowned chefs and food scientists to develop the first candy on the market that both me and my diabetic dad can enjoy, guilt free.

Hope you'll enjoy it too!

Mayssa, Founder & CEO

We aren’t just revolutionizing the candy industry with our healthier, low-sugar products, we are the only female-owned and led company in the industry, with 100% of our leadership and R&D teams comprised of women. Women are severely under-represented in the candy and food industry at large, and we’re proud to be part of changing that.

We donate 1% of online sales from our website to charity organizations. We collaborate with our community to select the organizations we partner with on a rotating basis. We select partner organizations based on the causes that our community cares about and timely issues.